Create an urban backdrop of textures for the relaunch of the OG 801 trail runner that mixes the rugged terrain of the city with the swagger of street biking. Designed with flexibility in mind for an evergreen execution at Foot Locker stores.
Designed to highlight the unique personality of each rider and the bike that defines them. The graphics juxtapose their riding style with the terrain they rule. Included is the 801 number and copy underlining the shoe’s return to the streets.
Agency: Latitude
Creative Director: Matthew Hainley
Project Manager: Jenna Wade
Account: Erin Moser
Designer: Joel Velez
Producer: Mack Kullas