CamelBak asked us to create a go-to-market strategy and campaign content for their upcoming product launch. After extensive consumer research we determined – people have a desire to connect their passions and outdoor life with their everyday life, and those passions extend beyond the activity itself. Our "Inhale. Exhale" campaign was born.
Agency: Latitude
Team: David Waters, Mary Severson, Mckenzie Ross, Ryan Martinez, Sarah Youngquist, Alyssa Liles, James Robinson, Chris Lacourciere, Joel Velez